Alicia’s journey into beauty began at 15 when she experienced the transformative power of professional makeup, sparking a lifelong passion for the industry. Now a senior stylist at Blow, with 7 years of dedication to the salon, she specialises in brows and advanced skin treatments, with a particular love for facial massage, where she creates moments of deep relaxation and connection with her clients. Her approach is warm and effortless, making every consultation feel like a conversation between old friends while delivering treatments that exceed expectations. With advanced training in skin modalities and techniques learned from European salons, she blends expertise with an intuitive, nurturing touch. At Blow, luxury is in the details—from seamless service to an environment where clients feel truly cared for. Alicia finds inspiration in seeing women gain confidence and believes in the power of beauty to transform not just appearances, but also how people feel. Alicia knows that with Blow’s commitment to innovation and high-end experiences, the salon will continue to set the benchmark for luxury beauty, becoming even more renowned for its seamless, top-to-toe service and exceptional client experience.